Tilt Ads announced Thursday that it has been honored for Advertising, Media & PR – Experience Marketing in the 30th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet. IADAS, which nominates and selects The Webby Award Winners, is comprised of industry experts including leaders from OpenAI, Waymo, YouTube, and Meta.
(Courtesy Photo: Tilt Ads owner Lance Kitchen poses with his giant light switch billboard in Longview.)
Tilt Ads is being recognized for its “Interactive Billboard” entry, a project that bridges the gap between traditional out-of-home media and digital engagement. Locals can experience the award-winning work firsthand at the corner of High Street and Cotton Street in downtown Longview, where they can interact directly with the display. For those outside the area, the experience is available online at tiltads.com, featuring a live feed and remote interaction capabilities.
“Honorees like Tilt Ads are redefining what’s possible on the Internet, pushing creativity and innovation forward in bold and unexpected ways,” said Nick Borenstein, General Manager of The Webby Awards. “As we celebrate the 30th Annual Webby Awards, being recognized as an Honoree from nearly 13,000 entries is an incredible achievement.”
“We are incredibly proud to see our Interactive Billboard project recognized by the Academy,” said Lance Kitchen, owner of Tilt Ads. “Our goal has always been to push the boundaries of how brands connect with people in the physical world using digital tools. Whether you are standing on the street corner in Longview or visiting us online, we want to show that advertising can be an engaging, two-way conversation.”
Based in Liberty City, Texas, Tilt Ads is a creative agency serving the East Texas area. Specializing in high-impact advertising and interactive media, Tilt Ads focuses on helping brands stand out through innovative visual storytelling, web design, and cutting-edge experiential marketing.
